Email marketing is one of the most powerful forms of advertising.
A study showed that for every dollar invested into email marketing,you get about $40.56 back which is just…wickedly cool!
Anyways,one of the major problems that people encounter when doing email marketing is that they have very low open rates so it does not work for them.What i’m going to do on this post is to show you ‘super’ ways to skyrocket your open rates and actually make sales from them
Know that a Good subject line = lots of opens and traffic.
while a Bad subject line = barely any opens and a little traffic.
So clearly having a killer subject line is vital if you want to get anywhere with email marketing. You need to remember, few people open all of the mails they get… And very few people open them and actually read them or click on any links.
So if you want your emails to really get exceptional results,you must have exceptionally good subject lines and copywriting to do the trick
there are 2 approaches to writing subject lines and they both work very well. You can write:
-Weird,funny,obscure,intriguing,curiosity provoking
- Direct Subject Lines
Let me explain.
Remember,a good subject line is to give a hint of what to expect so if you have a weird,funny or wacky subject line,it must actually relate to the email
For example,if you write
“Weird ‘dog-man’ after children…is your child the next?”
and then in the body you write:
“Just kidding.I just wrote that because i wanted you to open this mail.What i actually want you to do is to read this blog post i just posted/or buy product XYZ.”
This mail will get exceptionally high opens but little clicks because you will get a whole bunch of haters who will hate you for “lying” to them
So when using the first one,make sure no matter how funny or wacky it is,the email corresponds with the subject line a little bit
Then to the direct method
You can use something like:
“How to get Free traffic from Google”
That was very direct but that will get low opens
“Free ‘underground’ report shows how to extract gobs of free traffic from Google…”
Did you see the difference? The subject lines say the same thing but in different languages and that will cause a huge difference in open rates
Keep in mind always that the weird headlines will get lots of attention but make sure they relate to the email but you will be left dead without results
Your subject line would give a brief summary of what your email is about. Then your email body should have an intro, more info, call to action and a P.S. line with another call to action.
Another way with the subject lines is to be secretive and go something like:
“(Now exposed):Did you see this trick to make lots,and lots of money online?”
you can also go for the info, more info, call to action and P.S. line route. Same goes for being direct in your subject lines.
When you do this,you actually get higher click through rates.
That being said,you must also know how to do a little bit of copywriting that captivates the attention of your reader
Here are some words that you can use to increase your open rates and also in the body to captivate the reader
The Secret revealed/the Secrets…
Unleashed
Unlocked
Limited
Limited Time
Expose/Exposed
Insane/Crazy/Nuts
Weird
News
Bad
Exclusive
Mind Boggling
Profit
another one that has worked for me really well is “Case study” and then after “Case study” i put in something like
“Homeless man makes $40K in 2 months completely online…”
So it looks something like
“NEW Case Study:Homeless Man Makes $40K In 2 Months Completely Online…(Story Inside)”
That one has worked for me like crazy even on “cold” email lists that usually get open rates of 9.5 to 15%.Using a subject line like the one above,i got a 25% open rate from that “cold” list – it would have been higher if the list was more targeted
Let me also shoot in something i believe can help a lot
- Use current happenings e.g news “How voting in obama made me $34,000 in 2 hours” etc
All in all,Email Marketing works if you work it well by knowing how to get opens and click throughs and using the guide above,you can now get the results that you want from your email marketing campaigns
And if you’re not into email marketing…why not? It’s a big secret of most businesses and if done correctly can make you a boatload of sales in a very short period of time
In Prosperity,
- Praise Odita
P.S:Fill in the form in the top sidebar of this blog for more marketing tips,tricks and secrets
How to craft 'Killer' Email Subject Lines that get insane open rates and leads to sales...
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