Okay,on a previous post, i established the new found power of video marketing.
On this post,i want to give a very basic,step by step explanation on all that you need to do to drive massive amounts of traffic through videos.
Now,this is a “non-geeks” guide,really- i won’t go into any ‘techie’ stuff and i’ll make it so easy even a computer ‘moron’ can understand and do this
The first thing you need to do is keyword research and you can do this with You tube’s keyword research tool:
https://www.youtube.com/keyword_tool
If you want to rank on Google,you should use Google’s keyword planner to get Keyword Ideas
The reason you need to do keyword research is simple:You have to target a specific audience. Except you do a ridiculous video like ‘Gangam style’ (or whatever the name of that video is) or you are as popular as a rockstar,you don’t need keyword research
BUT if you’re reading this,i doubt if you are in any of those categories so you HAVE to do keyword research – target your audience and what your ideal prospects will be searching for.
Fora starter,do not go for keywords that have lots of searches (to be more specific,don’t go for keywords that have over 2000 searches per month for now – you can definitely do that as you get better and better but don’t start with that)
Keep it under 2000 and as you get better,keep on scaling up the keywords you go for.
To get your keyword ideas,just enter in the primary phrase e.g for weight loss,you’d enter something like weight loss,lose weight etc and then it will give you more keywords to choose from
2)With your keyword in place,Shoot your video – Don’t worry if you have limited resources for now and can’t get a super HD camera.You can use your smartphone or even if you are shy,you are covered,you can just use a screen capture software like Jing – which is free
In your video,make sure to ALWAYS leave a call to action for your viewers to click on the link in the description field – if you don’t have a link you are promoting – your blog,a product etc then don’t even do the video!
3)Optimization – Now you have your video setup but you need to optimize it so that your video can shoot up to the top of the search results.
First,make sure you name the “raw” file your keyword name BEFORE uploading it to youtube
For example,if you were going for the keyword “How to make money online”,make sure to rename your video “how-to-make-money-online.mp4″ and don’t leave your file name with something like “Mov01234.Mp4″
this is important because even though nobody else can see it,Google and you tube can and it will tell them what your video is about
Then for the title of your video,make sure to include your exact keyword phrase in there but always make the title enticing and curiosity provoking so people will click on it.
For example,for my phrase “How to make money online” i would put in something like
“How to make money online|3 ‘underground’ ways to make boatloads of money on the internet”
Then in your description,you’d want to make it at least 100 words long and you can be more aggressive in inserting your keywords in your description than you normally would with a blog post – insert the keyword throughout but make sure you insert it in a way that is non spammy and still makes sense
Then for your tags,insert 7-12 tags with your exact keyword phrase in there and other related keywords
For our example – “how to make money online” our tags will be “how to make money online” “how to make money on the internet” “online make money” “internet make money” “how to really make money online” “how to really make money on the internet” etc
and then hit “Save”!
Then one last thing – take the URL for your video and go insert it at the very end of your description
4)Promote Your Video – You do this by getting lots of views and backlinks – It’s You tube so you can build backlinks like it’s 2009!
-Social Bookmark it – this is huge as most people naturally bookmark what they like – you’d get visitors to your video as well as backlinks – I HATE the idea of doing things manually so you can use a service like Onlywire Or WeOnTech
(BTW,those are not affiliate links =D)
Don’t slave yourself on your computer when you can have tools doing it for you
-A tool like SocialMonkee is also something i recommend 100% (i think it’s about $7 for a lifetime membership to build 25 links a day – ridiculous ! – after your video,just login to your Social Monkee account and build backlinks immediately!
-Also make sure to add backlinks every day for at least 3-4 days after your video has been posted
That’s it!
The secret to succeeding with Video Marketing is CONSISTENCY – infact, right now, make a commitment to do at least a specified number of videos per week for the next 90 days
You’d beat out your competition in no time at all
Also,if you want more “Ninja” tricks,such as being able to rank your video on Google’s first page in as little as 24 hours,Go ahead,and fill in the form on the right sidebar now
In Prosperity,
-Praise Odita
P.S:Share this post with your favorite social networks and tell me what you think in the comments!
A Beginner's Guide To Video Marketing
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